I'm Lauren. A designer, maker and problem solver.
I’ve been designing with computers since the day I first opened Microsoft Paint. The cusp of art and technology has always fascinated me and I've never been afraid to just jump in and give it a go, whether it's Paint, Photoshop, Sketch or CSS.
Fast forward to 2019 and I’ve tried it all, from Digital Campaign Design and Flash Actionscript to Web Design, Animation and HTML/CSS, to Product Design and Product Management. Everything I have done, small or big, has been a vital stepping stone for where I am today: A Senior Product Manager at GoDaddy.
What excites me most about being part of the Product sector in the tech industry is being able to design and create things that have purpose and solve real problems. Leaning into customer research and insight, finding the right problems to solve, delivering that value as quickly as possible, learning from it and then iterating and improving that value over time is the key to great design.
One of my favourite quotes by Peter Drucker:
“There is nothing so useless as doing efficiently that which should not be done at all.”
This resonates so deeply with me because I have no desire to make things just for the sake of it. I only want to make, design or build ideas and products that matter and have a positive impact in the world.
- Degree in Brand Communications
- 13 years experience in Digital Design, Advertising and Product
Within those 13 years, I have:
- 10 years experience in Web Design
- 8 years experience in Software Design
- 4 years experience in Front-end Web Development
- 4 years experience in Product Management
UI/UX Design / Strategy / Product Management / User Research / Agile Methodologies / Collaboration / Design Sprints / Design Systems / HTML and CSS / CMS Design & Architecture / Webflow Development / Photography / Graphic Design
Most of what is in this portfolio is team work, it's very rare these days to make anything great all on your own. I have only included work that I had a large contribution to, but whether it's design, ideas, UX, process, engineering, mentorship, advice or creative direction, the following people have influenced my growth and career path in a massive way: Shawn Roos, Wayne Berry, Daniel Klopper, Michael Thorne, Kobus Brummer, Pascal Righini, Jade Scully. THANK YOU.